I was invited to a seminar last Saturday, in particular a sales and leadership seminar facilitated by what appears to be, a pretty popular sales and leadership guru (as it says on his website). It was a 2 day programme with no itinerary – just a registration time and end time.
I had already RSVP’d several weeks earlier, and notified that I would be late to arrive due to work commitments: 3pm to be exact. I arrived at 230pm to a mass of people waiting outside the ballroom doors and registered promptly. I was told the doors would be open at 250pm, and now was the lunch break. So I parked myself at the entrance, wondering what this was all about (no folder or information was given to me). The doors opened at 3pm, and we entered into a ballroom booming with dance music and people frolicking on stage. Clearly, I was not in the mood to do any of this after a long morning of work running on a week of sleep debt, To be precise my mind was saying “What the hell?” and “Not another one of those kumbaya sales seminars, PLEASE!”
The speaker does a run through on the earlier topics, to which he then opens the floor for questions. A Dutch gentlemen introduces himself, and is told bluntly – and repeatedly – he cannot be heard. We spend 2 minutes mucking around with the sound until the speaker can hear him and he raises his question:
“You said this morning we should call on something if we felt it was wrong. I want to call you on something, Mr Speaker. This morning you stressed on punctuality and its importance. You told us the session would commence at 250pm but the doors were only open at 3pm”
The speaker then asks the querent if that made him uncomfortable; the querent, clearly feeling intimidated and lacking in self-esteem, blubbered something or another and sat down. The speaker then went on about how life isn’t fair, and you don’t always get what you want, get over it etc.
It took a good 5 minutes; no apology except for something about he would ‘pay for the consequences’ and some weak excuse that the hall wasn’t ready for us so it took a little longer to organise hence they were late. He also said ‘it’s no big deal’ and ‘I’m late alot’.
He then asked the querent if he still had a problem to which the querent replied in negative, saying he wasn’t unhappy that we started off 10 minutes late but was just pointing it out.
Yea, right.
Over the next 5 hours, the speaker would exchange some useful information but not without committing the following sins:
- Punctuating almost every other sentence with “Does that make sense?”, “Understand?”, “Yes?”, “Hello?”, “Turn to the person next to you, high five and say…”
- Playing music too loudly during activities which hindered, and hampered delegates from communicating effectively
- Letting activties run for too long resulting in losing participation and interest, which stemmed from having too many people in the game all at once and only 50% of the audience truly participating while the rest were literally lost in translation
- And of all things uttering “Jack Welch and Lee Iacocca’s management style obsolete” or something to that effect, which made a few eyes roll (mind were doing something out of The Exorcist, because it really is blasphemy)
All this resulting in us breaking for dinner at 830pm but not without an assignment: to sell one of his books to a complete stranger. Of course, you had to buy the book first at an ‘incredible value’ then during dinner sell it to a complete stranger. I had decided that I wasn’t here to sell anything for anyone as I was mentally checked out of work; I was here to learn and play, not sell anything. To our dismay, delegates had to pay full hotel prices for food (that’s $65 for my club sandwich and wine) with no facilities or discounts offered. By the time we got back into the hall, it was 950pm and up to 10% of delegates were missing and probably 50% had mentally checked out.
Then it happened.
The point of no return.
I’ll try to summarise the course of events which occurred in the next 2 hours in the best possible way:
- The speaker asked – in typical elementary school style – who sold, tried to sell and didn’t attempt at all to sell – his books. He then admonishes, again in typical elementary style, the group for not trying (I saw it coming and just watched, this guy is that predictable), told them off for being there and said they shouldn’t sign up for his advanced programme because they wouldn’t ‘like it’. He told them they didn’t do the ‘assignment’ because they were making up excuses not to (which I agree and disagree).
- The speaker coached a lady on the spot about her ability to speak in ‘any language’ (she apparently had a phobia in speaking in English). It resulted in her doing jumping jacks and shouting into the microphone “I am a good speaker in any language” which was really, really annoying and not particularly interesting.
- He invites delegates to share experiences. A young chap makes the mistake of saying he didn’t sell the books because he felt he was too young to sell at 23, saw half the room leave without trying and decided to just ‘follow’. Clearly this displeased the speaker, who proceed to use the ‘F’ word in reference to the boy in regards to making excuses, and then said “Well you shouldn’t follow losers” (yes, he referred to his paying customers as ‘losers’) and then tried to blow the situation out of proportion by guilt-tripping the audience with “This is the example you are setting for the younger generation”.
- Following that, he was running through the audience on earlier exercises and when he didn’t get the response in the manner and enthusiasm he expected – he exploded. In a massive display of emotion, the speaker shouted at the audience: “Hey! Answer my question: did you, or did you not conduct the exercise? What was your score? When I ask you a question, you respond! You are not here to listen! I am not here to entertain you! If you are not interested, we can stop this right NOW! I don’t have to do this!”
I remember turning to the German lady next to me when he spat the ‘F’ word at the young Cambodian chap and said “Did he just swear at the guy?” and she responded with a smile “Well, I suppose that is being X (in reference to a country) for you”. Well, that’s sad – to be generalised as a crass lout by your country of origin. Even that itself is ironic as the speaker would tell the young man that he is “a delegate representing Cambodia and its people” and that “there are people in Cambodia hoping you will learn something, go back and help them”.
You could say my sense of respect, attention span and enthusiasm flew completely out the window by the time the speaker issued his raging diatribe – simply because he was again contradicting himself : that when emotions are high, intelligence is low.
The German lady asked me “Did you sell anything?” to which I replied with a smile “No. I didn’t come here to help someone sell their books, I am here to learn. That is my choice.”
Out of respect and because I have a family, I left the hall when it was dark (videos were being played) at 11.45 pm. I don’t know at exactly what time the session ended and I didn’t bother going in the next day to find out – I am sure there were many who decided they had better things to do on a Sunday that to be shouted at over trivial things. Thankfully, I didn’t pay for the programme but that doesn’t mean the bad taste in my mouth was any less than those who did. And being on the floor I got first hand feedback about the whole shebang.
And I sympathise greatly for them.
The speaker had a lot to share; at times, too much. The programme was engineered as such that he did alot of talking which drained him immeasurably. The constant punctuations were unnecessary, disruptive and at times insulting to the general audience. The delivery was at times just droning: go round this way, then that way, then reversing back before the point is made. The speaker contradicted himself so many times it’s not funny: on punctuality, respect for others, listening skills, being present. He may understand them, but he doesn’t deliver on them and exemplify them as a seminar leader. He came off as arrogant, biting off more than he can chew, disinterested and insensitive to cultural inclinations, emotional, disrespectful and having very poor time management skills. For someone who has ‘done business in this region for 11 years’, his lack of social sensitivities is highly indicative of an individual who has his head so far up his you-know-where he doesn’t grasp that learning is a lifelong experience.
It is a pity he felt compelled to verbally abuse the audience for not doing as he expected – especially the young Cambodian lad who is probably not mature enough to understand that life is a series of choices which comes with taking ownership. The speaker has a tendency of making people feel small, then trying to soften the blow with “But I can see that you are an intelligent person” which is pointless, especially when you have publicly humiliated unnecessarily. To the speaker, this is in line with his statement that “I am not here to be your friend”.
Like most people I have been to numerous seminars, but I have also had the opportunity to sit in conversation with experienced trainers and training companies to better understand the different perspectives of training and seminar management. Aside from watching Ps and Qs, the best rated speakers are often:
- Very good with time management because punctuality in all sense is important: begin, break and end on time. Your training is not so important that people should be made to stay for more than 30 minutes, and heaven forbid 2 hours more (as per this seminar) than they should.
- Clear, linear delivery with varied but relevant examples. This means understanding your audience and applying the right techniques – not just your techniques. Keep the draining, derogatory punctuations to a minimum or only with your dog (even).
- Neutrality, openness and humility is important. An excellent training session occurs when information is given and received – this is called communications and the best trainers get this. When asking for feedback, accept and chew on it. Ask for permission to correct, always. Ask questions regularly to know you are on the same page as your audience, but not so forced that they feel they are developing hemorrhoids just by being there. Apologise when you make a mistake or contradict yourself, there is no victory in looking like a complete <insert insult> especially when you are in the capacity of leadership. Address personal or selective issues separately and away from the show so attention is not focused on one problem that may be irrelevant to the rest.
- Lead by example. Nobody cares how many raving reviews you have on your website, we all know that’s stuff you filtered and probably made up. What’s important is the here and now: how you are treating me, your audience. Your credibility is being assessed with every step and breath uttered, with every word spoken, every twitch and inference. We get that no one is perfect but the less empathetic you are to your audience the less engagement and respect you will have. Belittling their choices is also a giant no-no.
- Circumstantial behaviour and interaction. Have you ever heard of speakers who are nice as pie in public seminars but become insane drill sergeants when hired as personal coaches? This is not a method to dupe you into buying personal coaching classes – it is just selective circumstantial behaviour and interaction. We are all called to behave and communicate within existing parameters at all times, dependent on where we are and with whom. Just because you have a raging, hard-as-nuts coach that made you cry does not qualify you to behave in the same manner to a room of 280 international delegates – that’s immature. You could possibly do that with a small group or with individuals where the emotional and mental pulse of each individual is understood, but even that is optional. I understand that aggression may work with certain audiences who are so keen (or desperate) to get information but I don’t know many emotionally stable people who will respond positively to rage in training.
All said and done, the speaker is an intelligent and enthusiastic individual (see now I am applying his methods already – it must have been successful on some level right?). I did get some useful information and tips, even though the organisers failed to provide me with a seminar folder (kudos on a job badly done for running out of materials despite my RSVP several weeks ahead). I may purchase some of his books because they appear useful, although this is greatly in opposition of my stand on not supporting what is to me, bad speakers. And this guy rates pretty damn bad in my list (although he’s so arrogant he might think that it is cool being labeled ‘bad’).
It is unfortunate for him as well, that WOM is a powerful tool – especially with the availability of digital and social media. I can be sure that myself along with a good handful of delegates will not be supporting the speaker the next time he steps into this country, lest this region. There won’t be many good words to say, and even less sales of books to be had as a result of the rippling effect from this experience.
For a salesman like him, that is really not a good sign.
Latest update: I couldn’t help but scan Amazon.com for reviews of one of his books – I was not surprised by some of the reviews which included:
“This was a cute book with really great pictures. If you looking for real sales information don’t spend the money on this book.”
“Disappointed again. Surely he sells books – lots of them. But he probably ran out of stories. Not worth the money.”
“Well written with some interesting theories and ideas. But there is nothing here that will help you do your job better, serve your clients and customers better or most importantly go to the bank more often. Some of the ideas and analysis about personality types may be useful to sales managers, but that’s about it. If you’re looking for good nuts and bolts stuff that you can put to use tomorrow look into Schiffman or Sandler.”
and one that hits particularly hard…
“I probably read 100 or more books each year, including a significant number of business and sales books. I enjoyed some of Robert Kiyosaki’s other advisor books, but this one really [is bad].
It is full of vague analogies to whatever kind of “dog” you are -the point that you do not have to be aggressive to be in sales is also foolish and false. You can certainly bring your own personality to sales or any other profession, and you SHOULD, but all this psychobabble about “being your own dog” or whatever is just that – silly psychobabbly designed to seperate you from your money and put it in an author’s pocket who really has nothing useful to say.
If you really want to learn something about selling that you can actually USE, read Zig Ziglar’s “Sales 101” or Donald Moine’s “Ultimate Selling Power”.”
Yea sorry dude, guess I’ll save up for another Jack Welch winner.